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While many entrepreneurs can start a business at the drop of a hat, it seems a mystery to them much of the time in how to promote or market it. They just stop cold at the idea. But really it only takes a bit of planning to start.

If you want to simplify your marketing on the Internet and get going on promoting your business, just do the following:

Marketing analysis:

1. Start with a market analysis. You have to know to whom your are marketing and what they need to solve their problems.

2. Secondly, do a prospect analysis. Work out who you most want to come to your site as far as prospects or visitors.

a. Who are they? Their ages, class and demographics etc.

b. What sort of things interest them?

c. What are this public’s needs and wants, or what problems are they trying to solve and how can your services or products help them solve these problems?

d. Where will you find these people? What publications do they read? What websites do they visit?

Write up a brief thumbnail sketch of what you find.

Your basic business plan:

Next will be to do a business plan to get your goals set and keep you totally focused and moving in the right direction:

1. Set your goals: For 3 months, 6 months and 1 year. 2. Decide on what you are going to do to achieve them.

Educate yourself:

3. Read everything you can about marketing techniques and list out all the ones you can use, like newsletters free to subscribers or ebooks as bonuses, etc.

4. Once you have listed and noted all the marketing techniques see which ones will fit into your budget and can be used in your business.

Then using your marketing analysis information and your list of marketing methods, you can make your marketing action plan.

Marketing action plan:

1. Work out which methods go with your business model.

2. Decide which ones will fit your business

3. Knowing where your visitors are, seek them out and use direct marketing to reach them

4. Get keywords for your website and optimize your website content for the search engines. For a review of my favorite keyword research, go to: http://www.at-home-business-opportunity.com/keywords

5. There are 3 common categories of marketing: a. When your customer comes to you it is called Passive. b. Direct marketing, when you actually seek out customers and advertise to them. Examples will be Ezines and websites, related to your business. c. There is also forums, discussion boards, and you can also use Myspace, etc. This is social marketing.

You can put everything into action right away as soon as you have made the decision on which method you will use. Work on 1-2 methods at first, track and test them to ensure they will fit your budget, bring visitors and make you money. Budget carefully, by starting small and working up. Always try promotions for at least 1-3 months. Track results and then you can avoid the pitfalls and concentrate on the things that win.

With these steps you will be able to make a start on your marketing and put your business on the road to success.

Dan Farrell has a new ebook, “10 Essential Steps To Online Wealth” that is a must read for guaranteeing success. Home Business

- Dan Farrell