Stress Free Finance

Let’s talk about writing attention-grabbing cover letters. If you’re serious about putting your best foot forward to procure an interview, the image the cover letter portrays is of paramount importance. Even the most qualified applicant won’t get the job if he or she never gets a chance to shine in an interview.

The AIDA formula may be old but it’s still around because it’s effective. I remember learning it in school over 10 years ago. It’s been taught in schools around the world because it’s works. Applying the AIDA formula to your cover letter can transform a boring message into a “Killer Cover Letter” bound to grab the reader’s attention.

AIDA is an acronym. It stands for Attention, Interest, Desire, and Action. It describes the process successful marketers want to take their prospect through in order get them to take some action which generally results in making a sale.

In this case, the prospect is the hiring manager and you’re selling yourself in the sense that you want the hiring manager to contact you for an interview. So I’m going to show you how to grab the hiring manager’s attention, create interest, arouse desire, and ultimately get him or her to take action (pick up the phone and call you for an interview).

I know this system is effective because I’ve used it myself so this is more than just theory. Are you as excited as I am? Let’s cover the formula in greater detail over the next few days. Grabbing attention is of primary importance and you’ve only get a few seconds to do it or else you’ll be classified as just another ho-hum applicant.

Powerful & proven cover letter examples. “…Robert sent me a 10 word email with a message so powerful I contacted him before 7AM the same morning to schedule an interview.I highly recommend Robert’s Killer Cover Letter System to anyone who’s serious about getting a job quickly.” - Greg Hyde

- Robert Phillips